Santander Bank Polska

Title Sponsor of the Letnie Brzmienia Festival

Santander Bank Polska has been the title sponsor of the Letnie Brzmienia (Summer Sounds) festival for the second year, also serving as the main co-organizer of the tour. 

In 2023, we traveled almost the entire country together, stopping in 9 cities – at each stop, Santander provided a relaxation zone that became immensely popular. Thanks to this partnership, the participants could comfortably listen to the most beautiful Polish music and take a break from the excitement near the stage. Beyond logistical support and strong brand visibility in the festival cities, the collaboration also included promotional support both digitally and through out-of-home (OOH) advertising across the country. The bank’s clients could also enjoy a special offer, 20% off tickets purchased through the bank’s app.